‘Crackle & Hum’ and ‘Peak St.’ are two distinctive coffee brands for Compass Group UK & Ireland, the UK’s largest food services group. Designed to target both value and premium segments within the coffee market, both brands are currently being rolled-out at Compass client sites. With research and insights in place (and fuelled by many cups of great-tasting coffee) we worked with Compass to create the brand names, visual identities and application guidelines for both coffee offers.
“Introducing Peak St. and Crackle & Hum is a really important step for us, as we continue to perfect and grow the range of offers we provide for our clients and consumers. We’ve based these two distinct, tailored brands on insights and feedback from our customers, to further enhance our position in the ever growing hot beverage market.” Louise Pilkington, Marketing Director
Crackle & Hum
From the hum of coffee roasting drums to the sound of premium coffee beans ‘cracking’ as they release their flavour, the coffee roasting process inspires the name and lively brandmark. As the strapline suggests, every bean gives its all.
No matter what the location, you’ll find great coffee at Peak St. Our graphic streetmap identity brings the mountains of high-elevation coffee regions closer to home – all delivered with an uplifting tone of voice.