The Pitstop Restaurant is a buzzing environment within the Mercedes-Benz Technology Centre at Brixworth. It fuels a team of over 500 people responsible for the design, manufacture and testing of Formula 1 power units. Using the walls of the restaurant, we were commissioned to celebrate the mind-blowing precision and ingenious engineering behind their World Championship wins.
We took inspiration from modular Simulink diagrams (used by automotive engineers) to visually connect precision engineering and success together. Graphic illustrations link with photography in a continuous journey around the space. Race-winning components illuminate in a bespoke starting light display, a lenticular turbine wheel spins and radiating graphics turn the smallest gears into explosive works of art. Integrated digital screens and pit board signage allow current events to become part of the environment.
The kitchen area uses graphic wit to combine food and engineering together, including a racetrack-inspired logo for the restaurant. Even the fastest F1 team in the world has to stop for a coffee break.