Just skill, smoke & Sussex Oak
Our rebrand for Springs’ Smokery is drawn, quite literally, from the heart of Springs’ craft. We took the charcoal embers of oak logs from their 50-year old smoking kilns, and used them to conjure a series of emotive marks and textures. These include charcoal expressions of the surrounding South Downs, Scottish rivers and the waves of the Pacific. The supporting copy focuses on Springs’ proud story and their ethos of honest food with no additives. The result is a contemporary take on the ancient tradition of smoking; bold, dramatic and rich in hand-crafted values.
The Pitstop Restaurant is a buzzing environment within the Mercedes-Benz Technology Centre at Brixworth. It fuels a team of over 500 people responsible for the design, manufacture and testing of Formula 1 power units. Using the walls of the restaurant, we were commissioned to celebrate the mind-blowing precision and ingenious engineering behind their World Championship wins.
We took inspiration from modular Simulink diagrams (used by automotive engineers) to visually connect precision engineering and success together. Graphic illustrations link with photography in a continuous journey around the space. Race-winning components illuminate in a bespoke starting light display, a lenticular turbine wheel spins and radiating graphics turn the smallest gears into explosive works of art. Integrated digital screens and pit board signage allow current events to become part of the environment.
The kitchen area uses graphic wit to combine food and engineering together, including a racetrack-inspired logo for the restaurant. Even the fastest F1 team in the world has to stop for a coffee break.
Melbourne Squash Club branding by Distil Studio.
When Cambridgeshire-based Melbourn Squash Club approached us to design their branding, we applied some hard-hitting, off-the-wall thinking. Avoiding generic silhouettes of squash players, our inspiration comes from every thwack, squeak and sneaky drop shot to form a unique club initial.
Copse House Cider branding by Distil Studio
Cider is from Somerset, right? But around a hundred years ago, Gillingham in Dorset was once home to a thriving community of apple growers. Back in 2013, we collaborated with Copse Houses' master cider maker to unearth the full story.
With wellies still muddied from our orchard visit, Distil Studio conceived the idea of a symbolic key; the key to Copse House and to orchards that yield some of the counties’ finest apple and pears. From day one, we set out to challenge conventional cider branding and since launch, ‘Keyholders’ of Copse House are now widespread, found in the smallest country pubs to the most modern urban cider bars. Did you spot the hidden apples in the key head? We’ve alluded to craft and heritage at every turn.
BTO logo by Distil Studio.
For acclaimed wine expert Gavin Monery we turned his own winemaking project into reality, via a crafted symbol and set of labels. Le Rêveur (The Dreamer) inspired our elegant cloud illustration to reflect the terroir-driven nature of his small-batch, hand-crafted wines.
Logo for Sark Summer Festival by Distil Studio. Good Music. Good People. Good Karma.