Our rebrand for Springs’ Smokery is drawn, quite literally, from the heart of Springs’ craft. We took the charcoal embers of oak logs from their 50-year old smoking kilns, and used them to conjure a series of emotive marks and textures. These include charcoal expressions of the surrounding South Downs, Scottish rivers and the waves of the Pacific. The supporting copy focuses on Springs’ proud story and their ethos of honest food with no additives. The result is a contemporary take on the ancient tradition of smoking; bold, dramatic and rich in hand-crafted values.