Meet Misty Reich. An executive coach, board member and former Fortune 500 global HR executive. She’s clocked over 2 million business-related air miles and is a self-professed skincare/travel hack obsessive. We joined Misty on her mission to create a luxury brand at the intersection of women building careers, fulfilling life, and travelling... beautifully. Our journey together has culminated in an online community and a range of highly effective, compact skincare products formulated for life on the go. And the name? We looked high above for inspiration – the place where skin is put to the ultimate test.
The brand design of 35 Thousand brings together functional products with a luxe aesthetic. The cloud-like forms of the brandmark expand into a visual language inspired by contrails travelling across beautiful skies, with a colour palette designed to evoke different times of day. The OTG-7 Complex is central to every product in the range – 7 powerhouse ingredients represented by a segmented globe symbol and a family of graphic icons.
The journey starts here.