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Drawn from experience

Our rebrand for Springs’ Smokery is drawn, quite literally, from the heart of Springs’ craft. We took the charcoal embers of oak logs from their 50-year-old smoking kilns, and used them to conjure a series of emotive marks and textures. To support this bold idea we art directed food photography using simple compositions and colours, reflecting the natural tones of the surrounding South Downs.

Springs’ Smokery
Wordmark design for Springs‘ Smokery.
Award-winning packaging for Springs‘ Smokery.
Art directed images for Springs‘ Smokery by Distil Studio. Photography by Gareth Sambidge.
Bag design for Springs‘ Smokery.
50 years of heritage at Springs‘ Smokery.
Art directed images for Springs‘ Smokery by Distil Studio. Photography by Gareth Sambidge.
Detail of our original artwork for Springs‘ Smokery.
Art directed images for Springs‘ Smokery by Distil Studio. Photography by Gareth Sambidge.
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With successful standout achieved both online and in-store, our branding caught the eye of the international packaging jury at D&AD 2016, awarding us a Silver Pencil.

Springs’ Smokery

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Distil Studio
Harpenden Hall
Southdown Rd
Harpenden
AL5 1TE