Why Distil?

We balk at boring. We flinch at forgettable. We have a serious allergy to wishy-washy.

We’re an award-winning design studio with a passion for clear thinking and meaningful visual ideas, designed to bring about positive results. Our approach has seen us form close relationships with businesses of all shapes and sizes – from pudding people to skincare experts, social enterprises to Formula One World Champions.

Launching a new product range? Rebranding for growth? Communicating a complex story? By distilling your business goals into full-strength communication, we’ll empower you to make bold moves.

What we do

Planning & Positioning

With a deep understanding of your business, we set clear targets and strategic directions. We research it. We write it. We distil it.

Brand Identity

Full visual systems with guidelines. Standalone symbols with visual clout. Creatively applied across all media.

Branded Packaging

Standout ideas. Brand hierarchy. Range architecture. Delivered with bags full of experience.


Brand name creation. Product naming. And every bit of word wizardry along the way.

Art Direction

Graphic design. Photography. Film. Moving Image. Whatever it takes to bring an agreed idea to life.

Brand Environments

Interior Graphics. Wayfinding. Point-of-sale. Often designed as part of a wider branding project.

Artwork & Production

Our network includes print gurus, structural packaging magicians, and large-format print giants.


With your branding ready to fly, we’ll introduce you to the most suitable digital designers and developers.

Who are we?

We’re Neil Hedger and Fiona Curran, two of the most dedicated creatives you’re ever likely to meet. (Well, we would say that wouldn’t we? But then so do our clients.) Our passion for ideas has seen us thrive in some seriously demanding London agencies – 20 years of coming up with the goods for local and global brands across brand identity, branded packaging and visual communication.

This was the rocket fuel we needed to start own design studio in 2010. Beyond pencils and paper, one of us owns too many guitars. The other likes their music too loud. It’s a combination that works well.


Fiona has judged (and won) many international design awards including D&AD, Clios and FAB Awards. Neil has judged D&AD twice and most recently the Mobius Awards in 2019. At Distil Studio, we’re proud owners of D&AD Wood, Graphite and Yellow pencils. At the FAB Awards we’ve scooped 2 Silvers, 2 Golds and a Best of Show. But nothing beats Fiona’s first swimming badge.

Like what you see?

Distil Studio
Harpenden Hall
Southdown Rd